Meet the SkyCare Team

Executive Team

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Judah Gutwein, L.N.H.A.

Chief Executive Officer

Judah has many years of experience in the creation, implementation and marketing of high profile businesses to the online community.

In 2012, he dedicated and channeled his passion to focus on the Healthcare industry.

As a Licensed Nursing Home Administrator, with additional years of experience as an Admissions and Marketing Director, Judah is intimately familiar with the challenges of building and maintaining a vibrant and profitable census in your buildings.

Nobody knows and understands this market better than Judah. It is why he is a featured Editor, Writer and Contributor to some of the most prestigious online healthcare resources and directories.

515

Judah Gutwein, L.N.H.A.

Chief Executive Officer

Judah has many years of experience in the creation, implementation and marketing of high profile businesses to the online community.

In 2012, he dedicated and channeled his passion to focus on the Healthcare industry.

As a Licensed Nursing Home Administrator, with additional years of experience as an Admissions and Marketing Director, Judah is intimately familiar with the challenges of building and maintaining a vibrant and profitable census in your buildings.

Nobody knows and understands this market better than Judah. It is why he is a featured Editor, Writer and Contributor to some of the most prestigious online healthcare resources and directories.

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Efroim Fasten, CPA

Chief Financial Officer

As our Chief Financial Officer, Efroim Fasten, CPA, brings over 15 years of business excellence and acumen to the SkyCare MEDIA team.

In addition to his passion for healthcare, Efroim has varied interests in a multitude of industries, most notably, his role as Managing Partner of the prestigious accounting and financial firm bearing his name, Fasten Halberstam LLP

Under Mr. Fastens’ direction, SkyCare MEDIA consistently delivers impeccable service, superior results, on time and at unrivaled values.

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Efroim Fasten, CPA

Chief Financial Officer

As our Chief Financial Officer, Efroim Fasten, CPA, brings over 15 years of business excellence and acumen to the SkyCare MEDIA team.

In addition to his passion for healthcare, Efroim has varied interests in a multitude of industries, most notably, his role as Managing Partner of the prestigious accounting and financial firm bearing his name, Fasten Halberstam LLP

Under Mr. Fastens’ direction, SkyCare MEDIA consistently delivers impeccable service, superior results, on time and at unrivaled values.

Account Managers

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Shifra manages our graphic design, corporate branding and print marketing department. Shifra creates concepts and designs that visually communicate ideas through a powerful blend of technology and creative art. Moreover, her keen business acumen and experience in shaping the brand identity of some of the biggest names in healthcare, make her an invaluable asset to our team.

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Naomi is is a valuable asset and addition to our SkyCare MEDIA team. She brings her tremendous social media acumen and talents to benefit our clients. Naomi is a Facebook/Twitter/Instagram whiz and manages many of our social media profiles and accounts.

ChelseyJ

Chelsey was hired in September 2019 as one of our social media accounts managers. Chelsey directed the social media account and online presence for a major college prior to joining our team at SkyCare MEDIA. She now brings that acumen to our discerning clients and we are thrilled to have her on-board.

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Eli leads up our team of web developers and designers. From conception to fruition, Eli works with our clients to bring their ideas to life. Her talent, creativity and acumen are evident in the final design and our clients are always thrilled with the result.

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Lea is a Johns-Hopkins-educated psychology and public health graduate, in addition to being a widely-published writer for print and online media.

Her tech-savvy, years of public relations and branding experience, and ability to bring complex topics to life for our readers, make her a welcome addition to our team. 

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Barry brings many years of experience to the SkyCare MEDIA team. Barry graduated from City University of New York and holds a Ph.D. in Physiological Psychology. Barry possesses a keen understanding of the evolving internet dynamic as a powerful force to help grow businesses and has parlayed that acumen into helping our SkyCare MEDIA healthcare clients positively increase their online visibility.

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Tara joined our SkyCare MEDIA team in November of 2019. She holds degrees from Northwestern University and Columbia University and is keenly familiar with the challenges involved in reaching a targeted and highly educated audience. We are excited that she will managing several of our high profile accounts.

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Herb has enjoyed an illustrious 36-year career in journalism, earning a national reputation as an expert on aging, healthcare and medical issues. Over 700 articles that he has authored or co-authored have appeared in national, state and local healthcare publications. He is the recipient of the 2003 AARP Vision Award and a two time recipient (1994 and 1999) of the American College of Health Care Administrator's Award. He was selected by McKnight's LTC News to be one of its "100 Most Influential People" in Long-Term Care.

Adele

Adele is the most recent addition to our SkyCare MEDIA team, having joined us in May of 2019. She is a warm and creative person whose passion is writing and self expression. After working for several years in a major real estate office, producing reports and analyzing data for top American firms, Adele is now utilizing her love of connecting with people to write enlightening and relevant articles for our healthcare clients.

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Sandra brings many years of experience to the SkyCare Team as a professional writer, editor and blogger with a BS degree from the University of Wisconsin-Milwaukee plus additional courses in nutrition. She has studied herbal medicine for many years and writes about health and wellness. She also worked for several years as a travel writer and blogger and is also an avid nature photographer.

Rhona

Rhona is a widely-published writer with many years of experience crafting feature articles that focus on the intersection between wellness, medical advances and senior health. Her passion is researching health issues and complex medical topics and making this information accessible to seniors and their caregivers.

HazelBridges

Hazel is the creator of an online aging and wellness platform, which aims to provide health and wellness resources for seniors. After overcoming breast cancer at age 60, she vowed to never waste another second. Every day, she challenges herself to live life to the fullest, and she wants to inspire other folks her age to do so as well.