Meet the Sky Care Team

Executive Team

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Judah Gutwein, L.N.H.A.

Chief Executive Officer

Judah has many years of experience in the creation, implementation and marketing of high profile businesses to the online community.

In 2012, he dedicated and channeled his passion to focus on the Healthcare industry.

As a Licensed Nursing Home Administrator, with additional years of experience as an Admissions and Marketing Director, Judah is intimately familiar with the challenges of building and maintaining a vibrant and profitable census in your buildings.

Nobody knows and understands this market better than Judah. It is why he is a featured Editor, Writer and Contributor to some of the most prestigious online healthcare resources and directories.

515

Judah Gutwein, L.N.H.A.

Chief Executive Officer

Judah has many years of experience in the creation, implementation and marketing of high profile businesses to the online community.

In 2012, he dedicated and channeled his passion to focus on the Healthcare industry.

As a Licensed Nursing Home Administrator, with additional years of experience as an Admissions and Marketing Director, Judah is intimately familiar with the challenges of building and maintaining a vibrant and profitable census in your buildings.

Nobody knows and understands this market better than Judah. It is why he is a featured Editor, Writer and Contributor to some of the most prestigious online healthcare resources and directories.

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Efroim Fasten, CPA

Chief Financial Officer

As our Chief Financial Officer, Efroim Fasten, CPA, brings over 15 years of business excellence and acumen to the Sky Care MEDIA team.

In addition to his passion for healthcare, Efroim has varied interests in a multitude of industries, most notably, his role as Managing Partner of the prestigious accounting and financial firm bearing his name, Fasten Halberstam LLP

Under Mr. Fastens’ direction, Sky Care MEDIA consistently delivers impeccable service, superior results, on time and at unrivaled values.

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Efroim Fasten, CPA

Chief Financial Officer

As our Chief Financial Officer, Efroim Fasten, CPA, brings over 15 years of business excellence and acumen to the Sky Care MEDIA team.

In addition to his passion for healthcare, Efroim has varied interests in a multitude of industries, most notably, his role as Managing Partner of the prestigious accounting and financial firm bearing his name, Fasten Halberstam LLP

Under Mr. Fastens’ direction, Sky Care MEDIA consistently delivers impeccable service, superior results, on time and at unrivaled values.

Account Managers

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Shifra manages our graphic design, corporate branding and print marketing department. Shifra creates concepts and designs that visually communicate ideas through a powerful blend of technology and creative art. Moreover, her keen business acumen and experience in shaping the brand identity of some of the biggest names in healthcare, make her an invaluable asset to our team.

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Barry brings many years of experience to the Sky Care MEDIA team. Barry graduated from City University of New York and holds a Ph.D. in Physiological Psychology. Barry possesses a keen understanding of the evolving internet dynamic as a powerful force to help grow businesses and has parlayed that acumen into helping our Sky Care MEDIA healthcare clients positively increase their online visibility.

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Naomi is is a valuable asset and addition to our Sky Care MEDIA team. She brings her tremendous social media acumen and talents to benefit our clients.

Naomi is a Facebook/Twitter/Instagram whiz and manages our many social media profiles and accounts. Her infectious and upbeat attitude is greatly appreciated by our healthcare clients.

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Dovid joined Sky Care MEDIA in 2018. 

With experience writing multiple styles of copy, including technical writing, feature writing, academic writing, and more, Dovid's skills provides our clients top quality, SEO rich content.

In addition to his writing abilities, Dovid's unique combination of psychological knowledge, technological acumen and marketing and design intelligence, bring Sky Care MEDIA a strategic advantage vis-a-vis our customers. 

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Lea is a Johns-Hopkins-educated psychology and public health graduate, in addition to being a widely-published writer for print and online media.

Her tech-savvy, years of public relations and branding experience, and ability to bring complex topics to life for our readers, make her a welcome addition to our team. 

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Temima has a long history in senior health care, having worked for years in the medical billing field. After years of writing appeals to impersonal insurance companies, she turned her writing skills to fuel her passion: providing information and nurturing a connection with seniors and their caregivers.

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Hazel is the creator of an online aging and wellness platform, which aims to provide health and wellness resources for seniors. After overcoming breast cancer at age 60, she vowed to never waste another second. Every day, she challenges herself to live life to the fullest, and she wants to inspire other folks her age to do so as well.

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Herb has enjoyed an illustrious 36-year career in journalism, earning a national reputation as an expert on aging, healthcare and medical issues. Over 700 articles that he has authored or co-authored have appeared in national, state and local healthcare publications. He is the recipient of the 2003 AARP Vision Award and a two time recipient (1994 and 1999) of the American College of Health Care Administrator's Award. He was selected by McKnight's LTC News to be one of its "100 Most Influential People" in Long-Term Care.

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Sandra brings many years of experience to the Sky Care Team as a professional writer, editor and blogger with a BS degree from the University of Wisconsin-Milwaukee plus additional courses in nutrition. She has studied herbal medicine for many years and writes about health and wellness. She also worked for several years as a travel writer and blogger and is also an avid nature photographer.

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Karen is pursuing a second career writing original and engaging healthcare articles for seniors and their loved ones.

After her first retirement, Karen struggled to find a new sense of purpose. She began crafting elder wellness articles online, designed to empower seniors.

Karen believes nothing is off limits to seniors and enjoys spreading the word in her own unique way.

Adele

Adele is the most recent addition to our Sky Care MEDIA team, having joined us in May of 2019. She is a warm and creative person whose passion is writing and self expression. After working for several years in a major real estate office, producing reports and analyzing data for top American firms, Adele is now utilizing her love of connecting with people to write enlightening and relevant articles for our healthcare clients.

Rhona

Rhona is a widely-published writer with many years of experience crafting feature articles that focus on the intersection between wellness, medical advances and senior health. Her passion is researching health issues and complex medical topics and making this information accessible to seniors and their caregivers.

Jennifer

Jennifer joined our Sky Care MEDIA team in February of 2019. She has a deep background in healthcare, with extensive experience as a liaison, educator and writer. Jennifer has written authoritative healthcare articles for some of the biggest names in the industry and has helped shape policy for consumer empowerment and care planning. We are excited to have Jennifer on-board.