Marketing Tips

New Google DISCOVER – Google Search Feed Re-brand

  This week Google announced that Google Discover will deliver new content feed features to Google search. This update promises to let folks, “Discover new information and inspiration with Search, no query required.” The Google Discover update includes a new design for the Search feed that makes exploring interest easier by uncovering new and interesting content…

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Facebook Has Changed Their Facebook Customer Reviews Format

BIG NEWS FOR ONLINE REPUTATION MANAGERS: Facebook knows the importance of your online reputation and the role reviews play in growing your business. Facebook’s latest updates to Pages (the business equivalent to your personal Facebook account) has a distinct focus on “helping people connect with local businesses.” It is now easier for people to recommend…

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SNF Operator? Don’t Be An Ostrich!

Trying to maximize census in your Skilled Nursing Facility in 2018, with a horrible online reputation, is like trying to run with an ingrown toenail. It hurts like hell and it won’t work. I’ve been there and done that – on both sides of the equation. Don’t like my analogy because it’s too raw and…

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Digital Marketing In Healthcare – My FULL Podcast With Berel!

I flew down to Montreal, Quebec last week to meet with a wonderful friend and an amazing entrepreneur and ‘LinkedIn influencer,’ Berel Solomon! Berel Has become an unabashed millionaire on LinkedIn, by leveraging his amazing company, Wealthy Commercials and his personal charm and charisma, to build high octane promotional videos for many different industries. Most…

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Don’t “Delegate” Your Skilled Nursing Facility Into Foreclosure.

Earlier this week, I wrote a post on one of my social media pages, regarding the need for healthcare providers to be ever mindful of their PPD. I said that in 2018, referrals for prime, short term sub-acute rehab patients with full Medicare benefits (and a supplemental), are far and few in-between. Though our industry…

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Join Me For A Powerful Healthcare Marketing Webinar!

I’m really excited about my upcoming webinar on Thursday, September 14, hosted by our friends at the prestigious healthcare consumer resource, at Caring.com! Caring.com has the largest online collection of senior care reviews and is visited by about 3 million people each month who are considering in-home or long-term care or a move to senior…

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Paying for online reputation management? Don’t get ripped off.

In the English lexicon it is an accepted fact that the terms ‘watch’ and ‘manage’ in the verb form do not mean the same thing at all. This is true regardless of ones accepted parlance or particular vernacular. Yet, it appears that every once in awhile the lines are blurred and a reminder is due.…

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Find Your Healthcare Niche & Develop Your Program

Folks often ask me why I developed my company to focus specifically on Healthcare and Healthcare providers, when I could just as easily parlay this into a full blown business catering to hoteliers, etc? In fact, I recently wrote this article outlining the similarities between nursing homes and hotels and their virtually identical challenges in…

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What Your Pictures Say About Your Business

They say “a picture is worth a thousand words.” If you are a nursing home owner and/or operator with an online presence, the “pictures” you present online to the viewing public are beyond critical to your success or failure. For a change, I am not referring here to your online reputation. Instead, I am referring…

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