Marketing Tips

Be Careful How You Respond To Consumer Reviews On Google!

We all know how important it is to develop 5-Star reviews for your business on your Google Business Page. It is beyond critical, to help with your census building efforts at your healthcare facility. It is one of the reasons why our Digital Kiosk is so powerful and popular. However, what happens if you get…

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The Lesson From Sears: Don’t Become A Dinosaur

“Sears Holdings, whose presence permeated American life for generations, filed for Chapter 11 bankruptcy protection early Monday in a last-ditch attempt to avoid entombment in the graveyard of once-great retailers that failed to adapt to the digital age.” Sears is yet another example of an old, obsolete and irrelevant Dinosaur on the verge of wafting…

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Google Plus is SHUTTING DOWN

That’s right, you’ve read the title correctly. On October 8th, The Keyword (Google’s Official Blog) announced that Google+ is shutting down. Google recently revealed a security breach they discovered back in March 2018 contributed to the decision to phase out Google+. Ben Smith, Vice President of Engineering over at Google had this to say about the internal review…

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New Google DISCOVER – Google Search Feed Re-brand

  This week Google announced that Google Discover will deliver new content feed features to Google search. This update promises to let folks, “Discover new information and inspiration with Search, no query required.” The Google Discover update includes a new design for the Search feed that makes exploring interest easier by uncovering new and interesting content…

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Facebook Has Changed Their Facebook Customer Reviews Format

BIG NEWS FOR ONLINE REPUTATION MANAGERS: Facebook knows the importance of your online reputation and the role reviews play in growing your business. Facebook’s latest updates to Pages (the business equivalent to your personal Facebook account) has a distinct focus on “helping people connect with local businesses.” It is now easier for people to recommend…

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SNF Operator? Don’t Be An Ostrich!

Trying to maximize census in your Skilled Nursing Facility in 2018, with a horrible online reputation, is like trying to run with an ingrown toenail. It hurts like hell and it won’t work. I’ve been there and done that – on both sides of the equation. Don’t like my analogy because it’s too raw and…

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Digital Marketing In Healthcare – My FULL Podcast With Berel!

I flew down to Montreal, Quebec last week to meet with a wonderful friend and an amazing entrepreneur and ‘LinkedIn influencer,’ Berel Solomon! Berel Has become an unabashed millionaire on LinkedIn, by leveraging his amazing company, Wealthy Commercials and his personal charm and charisma, to build high octane promotional videos for many different industries. Most…

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Don’t “Delegate” Your Skilled Nursing Facility Into Foreclosure.

Earlier this week, I wrote a post on one of my social media pages, regarding the need for healthcare providers to be ever mindful of their PPD. I said that in 2018, referrals for prime, short term sub-acute rehab patients with full Medicare benefits (and a supplemental), are far and few in-between. Though our industry…

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Join Me For A Powerful Healthcare Marketing Webinar!

I’m really excited about my upcoming webinar on Thursday, September 14, hosted by our friends at the prestigious healthcare consumer resource, at Caring.com! Caring.com has the largest online collection of senior care reviews and is visited by about 3 million people each month who are considering in-home or long-term care or a move to senior…

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