Marketing Tips

Join Me For A Powerful Healthcare Marketing Webinar!

I’m really excited about my upcoming webinar on Thursday, September 14, hosted by our friends at the prestigious healthcare consumer resource, at Caring.com! Caring.com has the largest online collection of senior care reviews and is visited by about 3 million people each month who are considering in-home or long-term care or a move to senior…

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Find Your Healthcare Niche & Develop Your Program

Folks often ask me why I developed my company to focus specifically on Healthcare and Healthcare providers, when I could just as easily parlay this into a full blown business catering to hoteliers, etc? In fact, I recently wrote this article outlining the similarities between nursing homes and hotels and their virtually identical challenges in…

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What Your Pictures Say About Your Business

They say “a picture is worth a thousand words.” If you are a nursing home owner and/or operator with an online presence, the “pictures” you present online to the viewing public are beyond critical to your success or failure. For a change, I am not referring here to your online reputation. Instead, I am referring…

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Don't Take The 'Social' Out Of Social Media!

I was speaking with one of our clients the other day and we were discussing the ramifications of HIPAA laws as it relates to social media marketing for healthcare providers. The fact is, the DHHS already offers guidance on how to effectively use digital communications channels. However, proper compliance vis a vis HIPAA is sometimes…

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