Marketing Tips
Don’t “Delegate” Your Skilled Nursing Facility Into Foreclosure.
Earlier this week, I wrote a post on one of my social media pages, regarding the need for healthcare providers to be ever mindful of their PPD. I said that in 2018, referrals for prime, short term sub-acute rehab patients with full Medicare benefits (and a supplemental), are far and few in-between. Though our industry…
Read MoreNursing Home Administrators and Operators: Don't Let Your CNA's & Nurses Destroy Your Reputation!
I’m grateful that the august and distinguished online healthcare publication, www.McKnight’s.com has once again published my latest Guest Column in today’s healthcare feed. If you own, operate, or administrate a Skilled Nursing Facility, I would urge you to read this article. At a minimum, it will empower you. Click on THIS LINK, or on the…
Read MoreJoin Me For A Powerful Healthcare Marketing Webinar!
I’m really excited about my upcoming webinar on Thursday, September 14, hosted by our friends at the prestigious healthcare consumer resource, at Caring.com! Caring.com has the largest online collection of senior care reviews and is visited by about 3 million people each month who are considering in-home or long-term care or a move to senior…
Read MorePaying for online reputation management? Don’t get ripped off.
In the English lexicon it is an accepted fact that the terms ‘watch’ and ‘manage’ in the verb form do not mean the same thing at all. This is true regardless of ones accepted parlance or particular vernacular. Yet, it appears that every once in awhile the lines are blurred and a reminder is due.…
Read MoreFind Your Healthcare Niche & Develop Your Program
Folks often ask me why I developed my company to focus specifically on Healthcare and Healthcare providers, when I could just as easily parlay this into a full blown business catering to hoteliers, etc? In fact, I recently wrote this article outlining the similarities between nursing homes and hotels and their virtually identical challenges in…
Read MoreWhat Your Pictures Say About Your Business
They say “a picture is worth a thousand words.” If you are a nursing home owner and/or operator with an online presence, the “pictures” you present online to the viewing public are beyond critical to your success or failure. For a change, I am not referring here to your online reputation. Instead, I am referring…
Read MoreDon't Take The 'Social' Out Of Social Media!
I was speaking with one of our clients the other day and we were discussing the ramifications of HIPAA laws as it relates to social media marketing for healthcare providers. The fact is, the DHHS already offers guidance on how to effectively use digital communications channels. However, proper compliance vis a vis HIPAA is sometimes…
Read MoreNursing Home Owners and Hotel Owners Have Much In Common (and it isn't all good)
Any time I meet with a prospective nursing home owner/operator client to offer my pitch, I inevitably compare nursing homes and rehab facilities to hotels. I argue that the same issues affecting hoteliers, equally impact the nursing industry and visa versa. Both industries are obsessively concerned with census and filling beds and rightfully so. Nursing…
Read MoreOnline Healthcare Marketing Today, Is Where Online Diamonds Was 15 Years Ago.
The online market for the Healthcare sector today, is where it was for the diamond industry over 10 years ago. Namely, it is in its infancy, but it is growing up rather quickly. What do I mean by this, you ask? First let me share some history with you and then I’ll tell you why…
Read MoreMinding Your Online Healthcare Reputation – An Important Article!
As a nursing home owner and operator, you will certainly appreciate the need to ensure that your online ratings flatter you not hurt you. The problem is, your company is made up of many moving parts, including your hundreds of employees who are “in the trenches” each day to actually interact with your patients and…
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