Marketing Tips

Caring.com Quotes Sky Care MEDIA in Healthcare Reviews Webinar!

Caring.com is one of the most prestigious, relevant and heavily trafficked consumer reviews sites for healthcare consumers and providers. Do you want to know how the Skilled Nursing or Senior Living community you are contemplating measures up? Are you conducting online research for post-acute rehab providers in your area? It is without question that www.Caring.com…

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Why Email Marketing Is Critical To Your Census Growth

In a recent article published by Martech Advisor, Co-founder and CEO of Dyspatch, Matt Harris, talked about how email marketing edges out social media marketing. To support his assertion, he cites the Cambridge Analytica scandal that broke last year, where the average monthly Facebook ad spend dropped by a staggering 85%, going from $140,000 US…

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Your SNF Website Shouldn’t Cost You an Arm and a Leg

  Sky Care MEDIA just launched 3 new Skilled Nursing Facility Websites this week! Yes, that’s correct: 3 of them. We didn’t tell this client that we needed to charge him 10k, 8k, 7k, 0r even 4k, for his 7-8 page website. We also didn’t try to convince him that he’d need to take out…

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The Battle Between Ratings, Reviews & People In Nursing Homes

From my friends at the prestigious online healthcare resource, at i Advance Senior Care, where I’ve been a guest blogger on multiple occasions, including this contribution from March 24, 2016, here is an excerpt from their recent editorial piece dated November 13, 2018, where they re-blogged an important article written by Maggie Flynn for www.skillednursingnews.com.…

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If You Think Online Reviews Don’t Matter, You’re Delusional

…That’s right, I said it. In 2018, business live and die according to their online reviews. Prior to the advent of the internet, if you attempted to return a sweater you purchased at your local store within their allowable time frame and they refused to honor the refund policy, you really had no recourse and…

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Use E-Blasts To Grow Your Census and Profits

Attn SNF owners, operators and Administrators: It’s an awesome idea (if you’re not already implementing this) to have your Admissions Director (or other department heads) collect emails from EVERY conceivable person with a connection to your facility (patients, families, vendors, doctors, social workers, etc). You should then leverage these emails by sending out a compelling,…

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Be Careful How You Respond To Consumer Reviews On Google!

We all know how important it is to develop 5-Star reviews for your business on your Google Business Page. It is beyond critical, to help with your census building efforts at your healthcare facility. It is one of the reasons why our Digital Kiosk is so powerful and popular. However, what happens if you get…

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The Lesson From Sears: Don’t Become A Dinosaur

“Sears Holdings, whose presence permeated American life for generations, filed for Chapter 11 bankruptcy protection early Monday in a last-ditch attempt to avoid entombment in the graveyard of once-great retailers that failed to adapt to the digital age.” Sears is yet another example of an old, obsolete and irrelevant Dinosaur on the verge of wafting…

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Google Plus is SHUTTING DOWN

That’s right, you’ve read the title correctly. On October 8th, The Keyword (Google’s Official Blog) announced that Google+ is shutting down. Google recently revealed a security breach they discovered back in March 2018 contributed to the decision to phase out Google+. Ben Smith, Vice President of Engineering over at Google had this to say about the internal review…

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