Our Blog

Paying for online reputation management? Don’t get ripped off.

June 20, 2017

In the English lexicon it is an accepted fact that the terms ‘watch’ and ‘manage’ in the verb form do not mean the same thing at all. This is true regardless of ones accepted parlance or particular vernacular. Yet, it appears that every once in awhile the lines are blurred and a reminder is due.…

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Find Your Healthcare Niche & Develop Your Program

June 2, 2017

Folks often ask me why I developed my company to focus specifically on Healthcare and Healthcare providers, when I could just as easily parlay this into a full blown business catering to hoteliers, etc? In fact, I recently wrote this article outlining the similarities between nursing homes and hotels and their virtually identical challenges in…

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What Your Pictures Say About Your Business

May 17, 2017

They say “a picture is worth a thousand words.” If you are a nursing home owner and/or operator with an online presence, the “pictures” you present online to the viewing public are beyond critical to your success or failure. For a change, I am not referring here to your online reputation. Instead, I am referring…

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Don't Take The 'Social' Out Of Social Media!

May 2, 2017

I was speaking with one of our clients the other day and we were discussing the ramifications of HIPAA laws as it relates to social media marketing for healthcare providers. The fact is, the DHHS already offers guidance on how to effectively use digital communications channels. However, proper compliance vis a vis HIPAA is sometimes…

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Nursing Home Owners and Hotel Owners Have Much In Common (and it isn't all good)

April 28, 2017

Any time I meet with a prospective nursing home owner/operator client to offer my pitch, I inevitably compare nursing homes and rehab facilities to hotels. I argue that the same issues affecting hoteliers, equally impact the nursing industry and visa versa. Both industries are obsessively concerned with census and filling beds and rightfully so. Nursing…

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Online Healthcare Marketing Today, Is Where Online Diamonds Was 15 Years Ago.

April 24, 2017

The online market for the Healthcare sector today, is where it was for the diamond industry over 10 years ago. Namely, it is in its infancy, but it is growing up rather quickly.  What do I mean by this, you ask? First let me share some history with you and then I’ll tell you why…

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Minding Your Online Healthcare Reputation – An Important Article!

April 20, 2017

As a nursing home owner and operator, you will certainly appreciate the need to ensure that your online ratings flatter you not hurt you. The problem is, your company is made up of many moving parts, including your hundreds of employees who are “in the trenches” each day to actually interact with your patients and…

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SNF Compare Launch in 2018. It's Time To Get Serious About Your Online Marketing.

April 19, 2017

Emily Mongan writing for McKnight’s reports this month regarding the anticipated launch of the new CMS – Nursing Home Compare website, slated for October of 2018. The Skilled Nursing Facility Compare website was mandated by the IMPACT Act and will include data from the SNF Quality Reporting Program, CMS representatives said during an IMPACT Act…

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Effective Facebook Campaign For Healthcare Providers

April 5, 2017

The principles are the same. Whether your “selling” healthcare or widgets, marketing is marketing. This is a great read (in my view). Click on the snapshot to be directed to the article.

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Believe In Yourself!

March 21, 2017
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Sky Care MEDIA Welcomes Twilight Gardens Nursing and Rehabilitation

August 22, 2019

Sky Care MEDIA is proud to welcome our dear friends at Twilight Gardens Nursing and Rehabilitation in Norwalk, Ohio to our roster of happy clients! We thank you for your confidence and are proud to have contributed to the positive branding of your Skilled Nursing Facility. The website we developed really does justice to your…

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Meet us at the ZIMMET Healthcare Conference This Week!

August 13, 2019

We look forward to seeing all of our friends, industry colleagues and clients. If you will be there and would like to wave and say hello, shoot me an email at judah@skycaremedia.com Looking forward to seeing you!

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Sky Care MEDIA Signage Hits New York City!

August 9, 2019

We are beyond thrilled to have partnered with our good friends at Northern Manhattan Rehab and Nursing Center to design, create and execute their stunning new signage which will be strategically placed throughout New York City! How cool is this! Bravo to Phillip Rausman and his entire team for their vision and for staying ahead…

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A Game Changer For Healthcare Providers!

August 2, 2019

The Future of Skilled Nursing Digital Signage Coming September 2019!   You see these devices at the malls. 200 pounds of contoured glass & metal framing a 43 inch industry grade HD display. It’s a sleek eye-catcher and it commands your attention. We are bringing this concept to Skilled Nursing Facilities everywhere. Forget your old…

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Welcome Resort Nursing and Rehabilitation to the Sky Care MEDIA Family!

July 26, 2019

We are proud to have completed the brand new website for our friends at Resort Nursing and Rehabilitation, located in Arverne, NY! We started by spicing up their logo with a bit of a refresh and then we built the new website around their color scheme. The result speaks for itself. We wish our friends…

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Welcome Flint Ridge Nursing and Rehabilitation to the Sky Care MEDIA Family!

July 10, 2019

We are excited to welcome our dear friend Michael Tenenbaum, LNHA, of Spring Lake Healthcare and his team at Flint Ridge Nursing and Rehabilitation to our family of happy clients! It was an honor and a pleasure and a treat to build out their stunning new website and we wish them every continued success! Visit…

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Sky Care MEDIA Welcomes Promise Care NJ!

July 4, 2019

We are proud to launch the new Promise Care NJ website for our dear friends Shiggy Rosenberg and Elliot Kohn! Promise Care NJ is headquartered in Hudson County, NJ with locations in Hudson and Essex County, NJ. Promise Care NJ, LLC, a certified Home Health Agency, is dedicated to providing patients with the highest level…

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We are Excited to Announce Our Collaboration With RushKing Promotions!

July 2, 2019

We are excited to partner with RushKing.com, the leading purveyor of promotional items for healthcare providers! Rushking specializes in providing the latest and hottest personalized promotional items for skilled nursing facilities. Their prices are exceptional and their inventory is vast! Sky Care MEDIA specializes in providing the most robust online and traditional marketing and branding…

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Sky Care MEDIA Welcomes The Pines at Philadelphia!

June 24, 2019

What do you get when you combine cutting edge rehabilitation with a dedicated 49-bed short term care center? You get a one-of-a-kind facility in Philadelphia PA, where post-acute rehabilitation is exclusive and paramount.   Formerly known in the community as Angela Jane, this rehab center was recently taken over by our clients and they had…

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Caring.com Quotes Sky Care MEDIA in Healthcare Reviews Webinar!

June 21, 2019

Caring.com is one of the most prestigious, relevant and heavily trafficked consumer reviews sites for healthcare consumers and providers. Do you want to know how the Skilled Nursing or Senior Living community you are contemplating measures up? Are you conducting online research for post-acute rehab providers in your area? It is without question that www.Caring.com…

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