Our Blog

Always Remember…

February 28, 2017

I had occasion recently to be at the waterfront in Keyport, NJ and noted this monument to 9/11 with a piece of steel from one of the he buildings. Very poignant and a mandate to never forget that wherever there exists darkness and evil in the world, our job is to vanquish the darkness with…

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We Are Just Getting Started!!!

February 24, 2017
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What Makes Sky Care Media Unique?

February 23, 2017

So why is Sky Care Media unique? What makes us different than your typical marketing firm? The answer is simple. We know your business. We know healthcare and the challenges of building and maintaining a vibrant census in healthcare facilities. Traditional and even digital marketing firms who decide to be everywhere at the same time, usually…

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Sky Care Media Completes New Website For Application Pros In Lakewood, NJ!

February 20, 2017
Applicationpros.com, Lakewood, NJ

We just completed an overhaul of the website for our friends at Application Pros of Lakewood, New Jersey. Application Pros is a family owned and operated business and is considered one of the premier Medicaid Facilitators in all of New Jersey.

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Sky Care Media Gets A New Logo!

February 17, 2017

Check it out! I hope you like what we created. I do think it well reflects our brand.

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My New Article Just Published By McKnight’s!

February 6, 2017

Click on the snapshot to read the article. I think you’ll enjoy it!

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My First Sky Care Media Blog Post!

November 29, 2016

I am so excited to bring this product to you and invite you to join me on this journey! I will share my 16 years of online marketing experience with you and we will have fun along the way! Buckle up.             ..But is it really a question??? Not if…

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Why Email Marketing Is Critical To Your Census Growth

April 11, 2019

In a recent article published by Martech Advisor, Co-founder and CEO of Dyspatch, Matt Harris, talked about how email marketing edges out social media marketing. To support his assertion, he cites the Cambridge Analytica scandal that broke last year, where the average monthly Facebook ad spend dropped by a staggering 85%, going from $140,000 US…

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Branding Excellence at SkyCare MEDIA

April 6, 2019

It’s thrilling when we embark on the creation of a new logo for one of our clients! In this case, it is a logo refresh for our good friends at www.applicationpros.com  (Their new website is already in the works!) Take a look:  

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SkyCare MEDIA Now Offers Full Branding & Graphic Design Department

March 22, 2019

We are proud to keep pushing the envelope here at SkyCare MEDIA and have now added a new dimension to our already unrivaled digital marketing program. As our clients have been clamoring to receive a full turnkey solution with us, we’ve decided to begin offering traditional branding services, including print collateral design and development and…

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Your SNF Website Shouldn’t Cost You an Arm and a Leg

January 11, 2019

  Sky Care MEDIA just launched 3 new Skilled Nursing Facility Websites this week! Yes, that’s correct: 3 of them. We didn’t tell this client that we needed to charge him 10k, 8k, 7k, 0r even 4k, for his 7-8 page website. We also didn’t try to convince him that he’d need to take out…

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Sky Care MEDIA Announces Collaboration With Global Tech IT Solutions

January 9, 2019

January 9, 2019: For Immediate Release Sky Care MEDIA is proud to announce our new collaboration with a stellar IT partner. As the demand for our popular Sky Care MEDIA Digital Kiosks, has grown, we found ourselves in a situation where it was clear that we needed to partner with an IT company that would take…

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Happy Chanukkah From Sky Care MEDIA!

December 4, 2018

  We’d like to take this opportunity to wish all of our friends and clients a joyous and Happy Chanukkah! Best Wishes, Efroim & Judah

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The Battle Between Ratings, Reviews & People In Nursing Homes

November 16, 2018

From my friends at the prestigious online healthcare resource, at i Advance Senior Care, where I’ve been a guest blogger on multiple occasions, including this contribution from March 24, 2016, here is an excerpt from their recent editorial piece dated November 13, 2018, where they re-blogged an important article written by Maggie Flynn for www.skillednursingnews.com.…

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If You Think Online Reviews Don’t Matter, You’re Delusional

November 9, 2018

…That’s right, I said it. In 2018, business live and die according to their online reviews. Prior to the advent of the internet, if you attempted to return a sweater you purchased at your local store within their allowable time frame and they refused to honor the refund policy, you really had no recourse and…

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Use E-Blasts To Grow Your Census and Profits

November 2, 2018

Attn SNF owners, operators and Administrators: It’s an awesome idea (if you’re not already implementing this) to have your Admissions Director (or other department heads) collect emails from EVERY conceivable person with a connection to your facility (patients, families, vendors, doctors, social workers, etc). You should then leverage these emails by sending out a compelling,…

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Be Careful How You Respond To Consumer Reviews On Google!

October 17, 2018

We all know how important it is to develop 5-Star reviews for your business on your Google Business Page. It is beyond critical, to help with your census building efforts at your healthcare facility. It is one of the reasons why our Digital Kiosk is so powerful and popular. However, what happens if you get…

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