Our Blog

My New Article Just Published By McKnight’s!

February 6, 2017

Click on the snapshot to read the article. I think you’ll enjoy it!

Read More

My First Sky Care Media Blog Post!

November 29, 2016

I am so excited to bring this product to you and invite you to join me on this journey! I will share my 16 years of online marketing experience with you and we will have fun along the way! Buckle up.             ..But is it really a question??? Not if…

Read More

Happy Chanukkah From Sky Care MEDIA!

December 4, 2018

  We’d like to take this opportunity to wish all of our friends and clients a joyous and Happy Chanukkah! Best Wishes, Efroim & Judah

Read More

The Battle Between Ratings, Reviews & People In Nursing Homes

November 16, 2018

From my friends at the prestigious online healthcare resource, at i Advance Senior Care, where I’ve been a guest blogger on multiple occasions, including this contribution from March 24, 2016, here is an excerpt from their recent editorial piece dated November 13, 2018, where they re-blogged an important article written by Maggie Flynn for www.skillednursingnews.com.…

Read More

If You Think Online Reviews Don’t Matter, You’re Delusional

November 9, 2018

…That’s right, I said it. In 2018, business live and die according to their online reviews. Prior to the advent of the internet, if you attempted to return a sweater you purchased at your local store within their allowable time frame and they refused to honor the refund policy, you really had no recourse and…

Read More

Use E-Blasts To Grow Your Census and Profits

November 2, 2018

Attn SNF owners, operators and Administrators: It’s an awesome idea (if you’re not already implementing this) to have your Admissions Director (or other department heads) collect emails from EVERY conceivable person with a connection to your facility (patients, families, vendors, doctors, social workers, etc). You should then leverage these emails by sending out a compelling,…

Read More

Be Careful How You Respond To Consumer Reviews On Google!

October 17, 2018

We all know how important it is to develop 5-Star reviews for your business on your Google Business Page. It is beyond critical, to help with your census building efforts at your healthcare facility. It is one of the reasons why our Digital Kiosk is so powerful and popular. However, what happens if you get…

Read More

The Lesson From Sears: Don’t Become A Dinosaur

October 15, 2018

“Sears Holdings, whose presence permeated American life for generations, filed for Chapter 11 bankruptcy protection early Monday in a last-ditch attempt to avoid entombment in the graveyard of once-great retailers that failed to adapt to the digital age.” Sears is yet another example of an old, obsolete and irrelevant Dinosaur on the verge of wafting…

Read More

Google Plus is SHUTTING DOWN

October 12, 2018

That’s right, you’ve read the title correctly. On October 8th, The Keyword (Google’s Official Blog) announced that Google+ is shutting down. Google recently revealed a security breach they discovered back in March 2018 contributed to the decision to phase out Google+. Ben Smith, Vice President of Engineering over at Google had this to say about the internal review…

Read More

New Google DISCOVER – Google Search Feed Re-brand

September 28, 2018

  This week Google announced that Google Discover will deliver new content feed features to Google search. This update promises to let folks, “Discover new information and inspiration with Search, no query required.” The Google Discover update includes a new design for the Search feed that makes exploring interest easier by uncovering new and interesting content…

Read More

Facebook Has Changed Their Facebook Customer Reviews Format

September 17, 2018

BIG NEWS FOR ONLINE REPUTATION MANAGERS: Facebook knows the importance of your online reputation and the role reviews play in growing your business. Facebook’s latest updates to Pages (the business equivalent to your personal Facebook account) has a distinct focus on “helping people connect with local businesses.” It is now easier for people to recommend…

Read More

SNF Operator? Don’t Be An Ostrich!

August 24, 2018

Trying to maximize census in your Skilled Nursing Facility in 2018, with a horrible online reputation, is like trying to run with an ingrown toenail. It hurts like hell and it won’t work. I’ve been there and done that – on both sides of the equation. Don’t like my analogy because it’s too raw and…

Read More