Our Blog

Sky Care MEDIA Congratulates The Grand Rehabilitation and Nursing at Guilderland!

October 16, 2017

                        On behalf of Sky Care MEDIA, I’d like to congratulate our friends at The Grand Rehabilitation and Nursing at Guilderland for winning the prestigious McKnight’s 2017 Award for Excellence In Technology! Read all about their amazing accomplishment RIGHT HERE.  

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Shana Tova From Sky Care MEDIA!

September 19, 2017

Wishing you and your family, a new year of peace, prosperity and good health from the Sky Care MEDIA family! Warm Regards, Judah, Efroim, Alain, Rochelle and Nate

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Join Me For A Powerful Healthcare Marketing Webinar!

September 8, 2017

I’m really excited about my upcoming webinar on Thursday, September 14, hosted by our friends at the prestigious healthcare consumer resource, at Caring.com! Caring.com has the largest online collection of senior care reviews and is visited by about 3 million people each month who are considering in-home or long-term care or a move to senior…

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Sky Care MEDIA Is Adding SMS Messaging Technology To Our Digital Marketing Platform!

August 14, 2017

Sky Care MEDIA – Digital Marketing for Healthcare Providers – For Immediate Release. In addition to our already unrivaled digital marketing program for healthcare providers, I am pleased to announce that we are now in the midst of finalizing plans to launch into the SMS space for automated online reputation management, via text messaging and automated…

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Sky Care MEDIA Launches www.CTNursingHomes.com!

August 6, 2017

I’m excited to refer our Sky Care MEDIA friends and colleagues to our recent launch of a fantastic new online healthcare resource for Connecticut’s senior citizens, located at www.CTNursingHomes.com! This new website was created to empower  Connecticut seniors and their families with comprehensive healthcare information, education and relevant listings. CTNursingHomes.com is sponsored by our friends…

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Sky Care MEDIA Wishes Congratulations to Our Client On Their New Website Launch!

July 21, 2017

We’d like to congratulate our friends at the Inner Door Center for Eating Disorders Care for launching their newly re-branded website at www.IDCedc.com! We had tremendous fun building out this custom designed website, which features a great interface and CTA (call to action) elements!                      …

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Sky Care MEDIA CFO, Efroim Fasten, Sponsors Healthcare Event

July 11, 2017

I had a great time last night at the Annual Golf Event for Healthcare Professionals hosted by the Leading Edge Administrators Group, to raise money for charity. Our SkyCare MEDIA CFO, Efroim Fasten, was a major sponsor of the event through his prestigious NYC Accounting firm which services many healthcare organizations. The venue was the Eagle Oaks…

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The Grand Healthcare System Aims High and Sets Standards!

June 29, 2017

Our friends at McKnight’s deserve exceptional props for continuing to be the leader in online healthcare deliverables and the pre-eminent magazine for long-term care professionals. Their work is incredible. Now they have brought back their Technology Awards Contest for 2017 and one of our  Sky Care MEDIA clients is uniquely qualified and primed to make…

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Paying for online reputation management? Don’t get ripped off.

June 20, 2017

In the English lexicon it is an accepted fact that the terms ‘watch’ and ‘manage’ in the verb form do not mean the same thing at all. This is true regardless of ones accepted parlance or particular vernacular. Yet, it appears that every once in awhile the lines are blurred and a reminder is due.…

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Find Your Healthcare Niche & Develop Your Program

June 2, 2017

Folks often ask me why I developed my company to focus specifically on Healthcare and Healthcare providers, when I could just as easily parlay this into a full blown business catering to hoteliers, etc? In fact, I recently wrote this article outlining the similarities between nursing homes and hotels and their virtually identical challenges in…

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Happy Chanukkah From Sky Care MEDIA!

December 4, 2018

  We’d like to take this opportunity to wish all of our friends and clients a joyous and Happy Chanukkah! Best Wishes, Efroim & Judah

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The Battle Between Ratings, Reviews & People In Nursing Homes

November 16, 2018

From my friends at the prestigious online healthcare resource, at i Advance Senior Care, where I’ve been a guest blogger on multiple occasions, including this contribution from March 24, 2016, here is an excerpt from their recent editorial piece dated November 13, 2018, where they re-blogged an important article written by Maggie Flynn for www.skillednursingnews.com.…

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If You Think Online Reviews Don’t Matter, You’re Delusional

November 9, 2018

…That’s right, I said it. In 2018, business live and die according to their online reviews. Prior to the advent of the internet, if you attempted to return a sweater you purchased at your local store within their allowable time frame and they refused to honor the refund policy, you really had no recourse and…

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Use E-Blasts To Grow Your Census and Profits

November 2, 2018

Attn SNF owners, operators and Administrators: It’s an awesome idea (if you’re not already implementing this) to have your Admissions Director (or other department heads) collect emails from EVERY conceivable person with a connection to your facility (patients, families, vendors, doctors, social workers, etc). You should then leverage these emails by sending out a compelling,…

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Be Careful How You Respond To Consumer Reviews On Google!

October 17, 2018

We all know how important it is to develop 5-Star reviews for your business on your Google Business Page. It is beyond critical, to help with your census building efforts at your healthcare facility. It is one of the reasons why our Digital Kiosk is so powerful and popular. However, what happens if you get…

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The Lesson From Sears: Don’t Become A Dinosaur

October 15, 2018

“Sears Holdings, whose presence permeated American life for generations, filed for Chapter 11 bankruptcy protection early Monday in a last-ditch attempt to avoid entombment in the graveyard of once-great retailers that failed to adapt to the digital age.” Sears is yet another example of an old, obsolete and irrelevant Dinosaur on the verge of wafting…

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Google Plus is SHUTTING DOWN

October 12, 2018

That’s right, you’ve read the title correctly. On October 8th, The Keyword (Google’s Official Blog) announced that Google+ is shutting down. Google recently revealed a security breach they discovered back in March 2018 contributed to the decision to phase out Google+. Ben Smith, Vice President of Engineering over at Google had this to say about the internal review…

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New Google DISCOVER – Google Search Feed Re-brand

September 28, 2018

  This week Google announced that Google Discover will deliver new content feed features to Google search. This update promises to let folks, “Discover new information and inspiration with Search, no query required.” The Google Discover update includes a new design for the Search feed that makes exploring interest easier by uncovering new and interesting content…

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Facebook Has Changed Their Facebook Customer Reviews Format

September 17, 2018

BIG NEWS FOR ONLINE REPUTATION MANAGERS: Facebook knows the importance of your online reputation and the role reviews play in growing your business. Facebook’s latest updates to Pages (the business equivalent to your personal Facebook account) has a distinct focus on “helping people connect with local businesses.” It is now easier for people to recommend…

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SNF Operator? Don’t Be An Ostrich!

August 24, 2018

Trying to maximize census in your Skilled Nursing Facility in 2018, with a horrible online reputation, is like trying to run with an ingrown toenail. It hurts like hell and it won’t work. I’ve been there and done that – on both sides of the equation. Don’t like my analogy because it’s too raw and…

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