Our Blog

Use E-Blasts To Grow Your Census and Profits

November 2, 2018

Attn SNF owners, operators and Administrators: It’s an awesome idea (if you’re not already implementing this) to have your Admissions Director (or other department heads) collect emails from EVERY conceivable person with a connection to your facility (patients, families, vendors, doctors, social workers, etc). You should then leverage these emails by sending out a compelling,…

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Be Careful How You Respond To Consumer Reviews On Google!

October 17, 2018

We all know how important it is to develop 5-Star reviews for your business on your Google Business Page. It is beyond critical, to help with your census building efforts at your healthcare facility. It is one of the reasons why our Digital Kiosk is so powerful and popular. However, what happens if you get…

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The Lesson From Sears: Don’t Become A Dinosaur

October 15, 2018

“Sears Holdings, whose presence permeated American life for generations, filed for Chapter 11 bankruptcy protection early Monday in a last-ditch attempt to avoid entombment in the graveyard of once-great retailers that failed to adapt to the digital age.” Sears is yet another example of an old, obsolete and irrelevant Dinosaur on the verge of wafting…

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Google Plus is SHUTTING DOWN

October 12, 2018

That’s right, you’ve read the title correctly. On October 8th, The Keyword (Google’s Official Blog) announced that Google+ is shutting down. Google recently revealed a security breach they discovered back in March 2018 contributed to the decision to phase out Google+. Ben Smith, Vice President of Engineering over at Google had this to say about the internal review…

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New Google DISCOVER – Google Search Feed Re-brand

September 28, 2018

  This week Google announced that Google Discover will deliver new content feed features to Google search. This update promises to let folks, “Discover new information and inspiration with Search, no query required.” The Google Discover update includes a new design for the Search feed that makes exploring interest easier by uncovering new and interesting content…

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Facebook Has Changed Their Facebook Customer Reviews Format

September 17, 2018

BIG NEWS FOR ONLINE REPUTATION MANAGERS: Facebook knows the importance of your online reputation and the role reviews play in growing your business. Facebook’s latest updates to Pages (the business equivalent to your personal Facebook account) has a distinct focus on “helping people connect with local businesses.” It is now easier for people to recommend…

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SNF Operator? Don’t Be An Ostrich!

August 24, 2018

Trying to maximize census in your Skilled Nursing Facility in 2018, with a horrible online reputation, is like trying to run with an ingrown toenail. It hurts like hell and it won’t work. I’ve been there and done that – on both sides of the equation. Don’t like my analogy because it’s too raw and…

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Digital Marketing In Healthcare – My FULL Podcast With Berel!

July 30, 2018

I flew down to Montreal, Quebec last week to meet with a wonderful friend and an amazing entrepreneur and ‘LinkedIn influencer,’ Berel Solomon! Berel Has become an unabashed millionaire on LinkedIn, by leveraging his amazing company, Wealthy Commercials and his personal charm and charisma, to build high octane promotional videos for many different industries. Most…

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Golf and Tennis Healthcare Event, Monday, July 9th 2018

July 2, 2018

We hope to see you at the upcoming healthcare event we will be sponsoring this Monday, July 9th! See you there! Details below

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Sky Care MEDIA Will Be Sponsoring Annual Golf & Tennis Healthcare Event in July!

June 10, 2018

  We are excited to be teaming up with an awesome group of Healthcare industry leaders and vendors, to sponsor the always amazing Annual Golf and Tennis Healthcare event on Monday, July, 9, at the Eagle Oaks Golf and Country Club!   The Wine is on us and we look forward to greeting you in…

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Welcome Flint Ridge Nursing and Rehabilitation to the Sky Care MEDIA Family!

July 10, 2019

We are excited to welcome our dear friend Michael Tenenbaum, LNHA, of Spring Lake Healthcare and his team at Flint Ridge Nursing and Rehabilitation to our family of happy clients! It was an honor and a pleasure and a treat to build out their stunning new website and we wish them every continued success! Visit…

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Sky Care MEDIA Welcomes Promise Care NJ!

July 4, 2019

We are proud to launch the new Promise Care NJ website for our dear friends Shiggy Rosenberg and Elliot Kohn! Promise Care NJ is headquartered in Hudson County, NJ with locations in Hudson and Essex County, NJ. Promise Care NJ, LLC, a certified Home Health Agency, is dedicated to providing patients with the highest level…

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We are Excited to Announce Our Collaboration With RushKing Promotions!

July 2, 2019

We are excited to partner with RushKing.com, the leading purveyor of promotional items for healthcare providers! Rushking specializes in providing the latest and hottest personalized promotional items for skilled nursing facilities. Their prices are exceptional and their inventory is vast! Sky Care MEDIA specializes in providing the most robust online and traditional marketing and branding…

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Sky Care MEDIA Welcomes The Pines at Philadelphia!

June 24, 2019

What do you get when you combine cutting edge rehabilitation with a dedicated 49-bed short term care center? You get a one-of-a-kind facility in Philadelphia PA, where post-acute rehabilitation is exclusive and paramount.   Formerly known in the community as Angela Jane, this rehab center was recently taken over by our clients and they had…

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Caring.com Quotes Sky Care MEDIA in Healthcare Reviews Webinar!

June 21, 2019

Caring.com is one of the most prestigious, relevant and heavily trafficked consumer reviews sites for healthcare consumers and providers. Do you want to know how the Skilled Nursing or Senior Living community you are contemplating measures up? Are you conducting online research for post-acute rehab providers in your area? It is without question that www.Caring.com…

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Proud to Welcome River’s Edge Rehabilitation & Healthcare Center!

June 20, 2019

We are thrilled to be launching the new re-branded River’s Edge Rehabilitation and Healthcare Center, formerly a part of the DePaul Healthcare System. We started by creating a stunning new logo for them and then incorporated those elements into their digital footprint and new website! We are now in the process of creating stunning new…

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Sky Care MEDIA Launches New Re-Brand For Application Pros Medicaid Specialists!

June 17, 2019

When our dear friends at Application Pros (A Medicaid Facilitator, based out of Lakewood, New Jersey) called us for help with their brand re-fresh, we were thrilled to oblige! Application Pros has a well developed reputation for achieving Medicaid eligibility for seniors and their families during a very difficult transitional period prior to their becoming…

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Sky Care MEDIA Re-Brands Preferred Care at Absecon Nursing and Rehabilitation!

June 6, 2019

We are excited to officially launch the re-brand of the new Preferred Care at Absecon Nursing and Rehabilitation (formerly known as Absecon Manor), located at 1020 Pitney Road, in Absecon NJ. Under the previous ownership, this facility was a subsidiary of the DePaul Healthcare System and was known as Absecon Manor.   When the new…

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Sky Care Media Welcomes Rhona To Our Growing Team Of Account Managers

June 3, 2019

6/3/2019 We are thrilled to welcome our newest staff member, Rhona, to the Sky Care MEDIA team! Rhona is a widely-published writer with many years of experience crafting feature articles that focus on the intersection between wellness, medical advances and senior health. Her passion is researching health issues and complex medical topics and making this…

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SkyCare MEDIA Welcomes Whitney Rehabilitation Care Center!

May 22, 2019

Press Release: 5/22/2019 On behalf of our entire Skycare MEDIA Team, we welcome our new friends at Whitney Rehabilitation and Care Center, of Hamden Connecticut! It was a pleasure meeting the team yesterday and we look forward to doing great things together! Efroim Fasten – CFO Judah Gutwein – CEO  

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