Our Blog

The Best In Healthcare Marketing Online – Just Got Better!

March 20, 2018

Our nursing home clients will appreciate our website refresh! “The shoemaker’s children always go barefoot” -Danish Proverb We have been so busy this past year building gorgeous websites and developing digital marketing strategies for our nursing home and healthcare clients, we simply haven’t had the time to complete the website refresh we felt we desperately…

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Nursing Home Administrators and Operators: Don't Let Your CNA's & Nurses Destroy Your Reputation!

January 23, 2018

I’m grateful that the august and distinguished online healthcare publication, www.McKnight’s.com has once again published my latest Guest Column in today’s healthcare feed. If you own, operate, or administrate a Skilled Nursing Facility, I would urge you to read this article. At a minimum, it will empower you. Click on THIS LINK, or on the…

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Happy 2018 From Sky Care MEDIA

December 26, 2017

Dear Friends, With 2017 coming to a close, I reflect on this past year and the amazing growth we have experienced at Sky Care MEDIA. We have been fortunate to help our many discerning healthcare clients find their ‘digital footprint’ and we have grown together. In particular, it was great to end the year on…

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Sky Care MEDIA Re-Brands Prime Rehabilitation Services!

November 2, 2017

On behalf of the entire Corporate team at Sky Care MEDIA, we’d like to congratulate our friends Eli and Yaffa Liebermann and the entire staff at Prime Rehabilitation Services for the launch of their new company website today! We were honored to have been selected by Eli and Yaffa to handle the daunting task of re-branding their established…

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Congratulations Advanced Center for Nursing and Rehabilitation!

October 18, 2017

On behalf of the team at Sky Care MEDIA, I’d like to congratulate our friends, Mark and Michael Salamon and the entire dedicated team at the Advanced Center for Nursing and Rehabilitation, in New Haven, CT,  upon the magnificent ribbon cutting ceremony of their new state-of-the-art subacute unit, earlier this evening, which featured both, the…

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Sky Care MEDIA Congratulates The Grand Rehabilitation and Nursing at Guilderland!

October 16, 2017

                        On behalf of Sky Care MEDIA, I’d like to congratulate our friends at The Grand Rehabilitation and Nursing at Guilderland for winning the prestigious McKnight’s 2017 Award for Excellence In Technology! Read all about their amazing accomplishment RIGHT HERE.  

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Shana Tova From Sky Care MEDIA!

September 19, 2017

Wishing you and your family, a new year of peace, prosperity and good health from the Sky Care MEDIA family! Warm Regards, Judah, Efroim, Alain, Rochelle and Nate

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Join Me For A Powerful Healthcare Marketing Webinar!

September 8, 2017

I’m really excited about my upcoming webinar on Thursday, September 14, hosted by our friends at the prestigious healthcare consumer resource, at Caring.com! Caring.com has the largest online collection of senior care reviews and is visited by about 3 million people each month who are considering in-home or long-term care or a move to senior…

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Sky Care MEDIA Is Adding SMS Messaging Technology To Our Digital Marketing Platform!

August 14, 2017

Sky Care MEDIA – Digital Marketing for Healthcare Providers – For Immediate Release. In addition to our already unrivaled digital marketing program for healthcare providers, I am pleased to announce that we are now in the midst of finalizing plans to launch into the SMS space for automated online reputation management, via text messaging and automated…

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Sky Care MEDIA Launches www.CTNursingHomes.com!

August 6, 2017

I’m excited to refer our Sky Care MEDIA friends and colleagues to our recent launch of a fantastic new online healthcare resource for Connecticut’s senior citizens, located at www.CTNursingHomes.com! This new website was created to empower  Connecticut seniors and their families with comprehensive healthcare information, education and relevant listings. CTNursingHomes.com is sponsored by our friends…

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Why Email Marketing Is Critical To Your Census Growth

April 11, 2019

In a recent article published by Martech Advisor, Co-founder and CEO of Dyspatch, Matt Harris, talked about how email marketing edges out social media marketing. To support his assertion, he cites the Cambridge Analytica scandal that broke last year, where the average monthly Facebook ad spend dropped by a staggering 85%, going from $140,000 US…

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Branding Excellence at SkyCare MEDIA

April 6, 2019

It’s thrilling when we embark on the creation of a new logo for one of our clients! In this case, it is a logo refresh for our good friends at www.applicationpros.com  (Their new website is already in the works!) Take a look:  

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SkyCare MEDIA Now Offers Full Branding & Graphic Design Department

March 22, 2019

We are proud to keep pushing the envelope here at SkyCare MEDIA and have now added a new dimension to our already unrivaled digital marketing program. As our clients have been clamoring to receive a full turnkey solution with us, we’ve decided to begin offering traditional branding services, including print collateral design and development and…

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Your SNF Website Shouldn’t Cost You an Arm and a Leg

January 11, 2019

  Sky Care MEDIA just launched 3 new Skilled Nursing Facility Websites this week! Yes, that’s correct: 3 of them. We didn’t tell this client that we needed to charge him 10k, 8k, 7k, 0r even 4k, for his 7-8 page website. We also didn’t try to convince him that he’d need to take out…

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Sky Care MEDIA Announces Collaboration With Global Tech IT Solutions

January 9, 2019

January 9, 2019: For Immediate Release Sky Care MEDIA is proud to announce our new collaboration with a stellar IT partner. As the demand for our popular Sky Care MEDIA Digital Kiosks, has grown, we found ourselves in a situation where it was clear that we needed to partner with an IT company that would take…

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Happy Chanukkah From Sky Care MEDIA!

December 4, 2018

  We’d like to take this opportunity to wish all of our friends and clients a joyous and Happy Chanukkah! Best Wishes, Efroim & Judah

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The Battle Between Ratings, Reviews & People In Nursing Homes

November 16, 2018

From my friends at the prestigious online healthcare resource, at i Advance Senior Care, where I’ve been a guest blogger on multiple occasions, including this contribution from March 24, 2016, here is an excerpt from their recent editorial piece dated November 13, 2018, where they re-blogged an important article written by Maggie Flynn for www.skillednursingnews.com.…

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If You Think Online Reviews Don’t Matter, You’re Delusional

November 9, 2018

…That’s right, I said it. In 2018, business live and die according to their online reviews. Prior to the advent of the internet, if you attempted to return a sweater you purchased at your local store within their allowable time frame and they refused to honor the refund policy, you really had no recourse and…

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Use E-Blasts To Grow Your Census and Profits

November 2, 2018

Attn SNF owners, operators and Administrators: It’s an awesome idea (if you’re not already implementing this) to have your Admissions Director (or other department heads) collect emails from EVERY conceivable person with a connection to your facility (patients, families, vendors, doctors, social workers, etc). You should then leverage these emails by sending out a compelling,…

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Be Careful How You Respond To Consumer Reviews On Google!

October 17, 2018

We all know how important it is to develop 5-Star reviews for your business on your Google Business Page. It is beyond critical, to help with your census building efforts at your healthcare facility. It is one of the reasons why our Digital Kiosk is so powerful and popular. However, what happens if you get…

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