Our Blog

Branding Excellence at SkyCare MEDIA

April 6, 2019

It’s thrilling when we embark on the creation of a new logo for one of our clients! In this case, it is a logo refresh for our good friends at www.applicationpros.com  (Their new website is already in the works!) Take a look:  

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SkyCare MEDIA Now Offers Full Branding & Graphic Design Department

March 22, 2019

We are proud to keep pushing the envelope here at SkyCare MEDIA and have now added a new dimension to our already unrivaled digital marketing program. As our clients have been clamoring to receive a full turnkey solution with us, we’ve decided to begin offering traditional branding services, including print collateral design and development and…

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Your SNF Website Shouldn’t Cost You an Arm and a Leg

January 11, 2019

  Sky Care MEDIA just launched 3 new Skilled Nursing Facility Websites this week! Yes, that’s correct: 3 of them. We didn’t tell this client that we needed to charge him 10k, 8k, 7k, 0r even 4k, for his 7-8 page website. We also didn’t try to convince him that he’d need to take out…

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Sky Care MEDIA Announces Collaboration With Global Tech IT Solutions

January 9, 2019

January 9, 2019: For Immediate Release Sky Care MEDIA is proud to announce our new collaboration with a stellar IT partner. As the demand for our popular Sky Care MEDIA Digital Kiosks, has grown, we found ourselves in a situation where it was clear that we needed to partner with an IT company that would take…

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Happy Chanukkah From Sky Care MEDIA!

December 4, 2018

  We’d like to take this opportunity to wish all of our friends and clients a joyous and Happy Chanukkah! Best Wishes, Efroim & Judah

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The Battle Between Ratings, Reviews & People In Nursing Homes

November 16, 2018

From my friends at the prestigious online healthcare resource, at i Advance Senior Care, where I’ve been a guest blogger on multiple occasions, including this contribution from March 24, 2016, here is an excerpt from their recent editorial piece dated November 13, 2018, where they re-blogged an important article written by Maggie Flynn for www.skillednursingnews.com.…

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If You Think Online Reviews Don’t Matter, You’re Delusional

November 9, 2018

…That’s right, I said it. In 2018, business live and die according to their online reviews. Prior to the advent of the internet, if you attempted to return a sweater you purchased at your local store within their allowable time frame and they refused to honor the refund policy, you really had no recourse and…

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Use E-Blasts To Grow Your Census and Profits

November 2, 2018

Attn SNF owners, operators and Administrators: It’s an awesome idea (if you’re not already implementing this) to have your Admissions Director (or other department heads) collect emails from EVERY conceivable person with a connection to your facility (patients, families, vendors, doctors, social workers, etc). You should then leverage these emails by sending out a compelling,…

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Be Careful How You Respond To Consumer Reviews On Google!

October 17, 2018

We all know how important it is to develop 5-Star reviews for your business on your Google Business Page. It is beyond critical, to help with your census building efforts at your healthcare facility. It is one of the reasons why our Digital Kiosk is so powerful and popular. However, what happens if you get…

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The Lesson From Sears: Don’t Become A Dinosaur

October 15, 2018

“Sears Holdings, whose presence permeated American life for generations, filed for Chapter 11 bankruptcy protection early Monday in a last-ditch attempt to avoid entombment in the graveyard of once-great retailers that failed to adapt to the digital age.” Sears is yet another example of an old, obsolete and irrelevant Dinosaur on the verge of wafting…

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Sky Care MEDIA Welcomes The Pines at Philadelphia!

June 24, 2019

What do you get when you combine cutting edge rehabilitation with a dedicated 49-bed short term care center? You get a one-of-a-kind facility in Philadelphia PA, where post-acute rehabilitation is exclusive and paramount.   Formerly known in the community as Angela Jane, this rehab center was recently taken over by our clients and they had…

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Caring.com Quotes Sky Care MEDIA in Healthcare Reviews Webinar!

June 21, 2019

Caring.com is one of the most prestigious, relevant and heavily trafficked consumer reviews sites for healthcare consumers and providers. Do you want to know how the Skilled Nursing or Senior Living community you are contemplating measures up? Are you conducting online research for post-acute rehab providers in your area? It is without question that www.Caring.com…

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Proud to Welcome River’s Edge Rehabilitation & Healthcare Center!

June 20, 2019

We are thrilled to be launching the new re-branded River’s Edge Rehabilitation and Healthcare Center, formerly a part of the DePaul Healthcare System. We started by creating a stunning new logo for them and then incorporated those elements into their digital footprint and new website! We are now in the process of creating stunning new…

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Sky Care MEDIA Launches New Re-Brand For Application Pros Medicaid Specialists!

June 17, 2019

When our dear friends at Application Pros (A Medicaid Facilitator, based out of Lakewood, New Jersey) called us for help with their brand re-fresh, we were thrilled to oblige! Application Pros has a well developed reputation for achieving Medicaid eligibility for seniors and their families during a very difficult transitional period prior to their becoming…

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Sky Care MEDIA Re-Brands Preferred Care at Absecon Nursing and Rehabilitation!

June 6, 2019

We are excited to officially launch the re-brand of the new Preferred Care at Absecon Nursing and Rehabilitation (formerly known as Absecon Manor), located at 1020 Pitney Road, in Absecon NJ. Under the previous ownership, this facility was a subsidiary of the DePaul Healthcare System and was known as Absecon Manor.   When the new…

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Sky Care Media Welcomes Rhona To Our Growing Team Of Account Managers

June 3, 2019

6/3/2019 We are thrilled to welcome our newest staff member, Rhona, to the Sky Care MEDIA team! Rhona is a widely-published writer with many years of experience crafting feature articles that focus on the intersection between wellness, medical advances and senior health. Her passion is researching health issues and complex medical topics and making this…

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SkyCare MEDIA Welcomes Whitney Rehabilitation Care Center!

May 22, 2019

Press Release: 5/22/2019 On behalf of our entire Skycare MEDIA Team, we welcome our new friends at Whitney Rehabilitation and Care Center, of Hamden Connecticut! It was a pleasure meeting the team yesterday and we look forward to doing great things together! Efroim Fasten – CFO Judah Gutwein – CEO  

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Sky Care MEDIA Welcomes Our Newest Team Member!

May 13, 2019

As we continue to grow with God’s help, we’d like to welcome our newest team member! Adele has joined our team just this month and we are excited to welcome her as one of our client account managers! Adele Adele is a warm and creative person whose passion is writing and self expression. After working…

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Before and After Photos Speaks Volumes

May 7, 2019

“AFTER WAS BETTER. BEFORE WAS ONLY THERE SO AFTER COULD HAPPEN.” Augusten Burroughs We are proud to welcome our friends at www.allpointhomehealth.com of California to our Sky Care MEDIA family! We are thrilled and grateful that they entrusted our team with the development of their brand new – re-branded website! THEIR WEBSITE ‘BEFORE’ PHOTO  …

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Why Email Marketing Is Critical To Your Census Growth

April 11, 2019

In a recent article published by Martech Advisor, Co-founder and CEO of Dyspatch, Matt Harris, talked about how email marketing edges out social media marketing. To support his assertion, he cites the Cambridge Analytica scandal that broke last year, where the average monthly Facebook ad spend dropped by a staggering 85%, going from $140,000 US…

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