Our Blog

Digital Marketing In Healthcare – My FULL Podcast With Berel!

July 30, 2018

I flew down to Montreal, Quebec last week to meet with a wonderful friend and an amazing entrepreneur and ‘LinkedIn influencer,’ Berel Solomon! Berel Has become an unabashed millionaire on LinkedIn, by leveraging his amazing company, Wealthy Commercials and his personal charm and charisma, to build high octane promotional videos for many different industries. Most…

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Golf and Tennis Healthcare Event, Monday, July 9th 2018

July 2, 2018

We hope to see you at the upcoming healthcare event we will be sponsoring this Monday, July 9th! See you there! Details below

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Sky Care MEDIA Will Be Sponsoring Annual Golf & Tennis Healthcare Event in July!

June 10, 2018

  We are excited to be teaming up with an awesome group of Healthcare industry leaders and vendors, to sponsor the always amazing Annual Golf and Tennis Healthcare event on Monday, July, 9, at the Eagle Oaks Golf and Country Club!   The Wine is on us and we look forward to greeting you in…

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I Had A Wonderful Time Last Week At An Awesome Event!

June 5, 2018

Who says we don’t have fun here at Sky Care Media? I completely enjoyed myself last week at one of the biggest LinkedIn networking events ever hosted in New Jersey. I met a ton of friends and colleagues, several of our thrilled clients and many other soon-to-be-clients! #workhard #livealittle

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Don’t “Delegate” Your Skilled Nursing Facility Into Foreclosure.

May 1, 2018

Earlier this week, I wrote a post on one of my social media pages, regarding the need for healthcare providers to be ever mindful of their PPD. I said that in 2018, referrals for prime, short term sub-acute rehab patients with full Medicare benefits (and a supplemental), are far and few in-between. Though our industry…

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The Best In Healthcare Marketing Online – Just Got Better!

March 20, 2018

Our nursing home clients will appreciate our website refresh! “The shoemaker’s children always go barefoot” -Danish Proverb We have been so busy this past year building gorgeous websites and developing digital marketing strategies for our nursing home and healthcare clients, we simply haven’t had the time to complete the website refresh we felt we desperately…

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Nursing Home Administrators and Operators: Don't Let Your CNA's & Nurses Destroy Your Reputation!

January 23, 2018

I’m grateful that the august and distinguished online healthcare publication, www.McKnight’s.com has once again published my latest Guest Column in today’s healthcare feed. If you own, operate, or administrate a Skilled Nursing Facility, I would urge you to read this article. At a minimum, it will empower you. Click on THIS LINK, or on the…

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Happy 2018 From Sky Care MEDIA

December 26, 2017

Dear Friends, With 2017 coming to a close, I reflect on this past year and the amazing growth we have experienced at Sky Care MEDIA. We have been fortunate to help our many discerning healthcare clients find their ‘digital footprint’ and we have grown together. In particular, it was great to end the year on…

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Sky Care MEDIA Re-Brands Prime Rehabilitation Services!

November 2, 2017

On behalf of the entire Corporate team at Sky Care MEDIA, we’d like to congratulate our friends Eli and Yaffa Liebermann and the entire staff at Prime Rehabilitation Services for the launch of their new company website today! We were honored to have been selected by Eli and Yaffa to handle the daunting task of re-branding their established…

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Congratulations Advanced Center for Nursing and Rehabilitation!

October 18, 2017

On behalf of the team at Sky Care MEDIA, I’d like to congratulate our friends, Mark and Michael Salamon and the entire dedicated team at the Advanced Center for Nursing and Rehabilitation, in New Haven, CT,  upon the magnificent ribbon cutting ceremony of their new state-of-the-art subacute unit, earlier this evening, which featured both, the…

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Happy Chanukkah From Sky Care MEDIA!

December 4, 2018

  We’d like to take this opportunity to wish all of our friends and clients a joyous and Happy Chanukkah! Best Wishes, Efroim & Judah

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The Battle Between Ratings, Reviews & People In Nursing Homes

November 16, 2018

From my friends at the prestigious online healthcare resource, at i Advance Senior Care, where I’ve been a guest blogger on multiple occasions, including this contribution from March 24, 2016, here is an excerpt from their recent editorial piece dated November 13, 2018, where they re-blogged an important article written by Maggie Flynn for www.skillednursingnews.com.…

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If You Think Online Reviews Don’t Matter, You’re Delusional

November 9, 2018

…That’s right, I said it. In 2018, business live and die according to their online reviews. Prior to the advent of the internet, if you attempted to return a sweater you purchased at your local store within their allowable time frame and they refused to honor the refund policy, you really had no recourse and…

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Use E-Blasts To Grow Your Census and Profits

November 2, 2018

Attn SNF owners, operators and Administrators: It’s an awesome idea (if you’re not already implementing this) to have your Admissions Director (or other department heads) collect emails from EVERY conceivable person with a connection to your facility (patients, families, vendors, doctors, social workers, etc). You should then leverage these emails by sending out a compelling,…

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Be Careful How You Respond To Consumer Reviews On Google!

October 17, 2018

We all know how important it is to develop 5-Star reviews for your business on your Google Business Page. It is beyond critical, to help with your census building efforts at your healthcare facility. It is one of the reasons why our Digital Kiosk is so powerful and popular. However, what happens if you get…

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The Lesson From Sears: Don’t Become A Dinosaur

October 15, 2018

“Sears Holdings, whose presence permeated American life for generations, filed for Chapter 11 bankruptcy protection early Monday in a last-ditch attempt to avoid entombment in the graveyard of once-great retailers that failed to adapt to the digital age.” Sears is yet another example of an old, obsolete and irrelevant Dinosaur on the verge of wafting…

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Google Plus is SHUTTING DOWN

October 12, 2018

That’s right, you’ve read the title correctly. On October 8th, The Keyword (Google’s Official Blog) announced that Google+ is shutting down. Google recently revealed a security breach they discovered back in March 2018 contributed to the decision to phase out Google+. Ben Smith, Vice President of Engineering over at Google had this to say about the internal review…

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New Google DISCOVER – Google Search Feed Re-brand

September 28, 2018

  This week Google announced that Google Discover will deliver new content feed features to Google search. This update promises to let folks, “Discover new information and inspiration with Search, no query required.” The Google Discover update includes a new design for the Search feed that makes exploring interest easier by uncovering new and interesting content…

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Facebook Has Changed Their Facebook Customer Reviews Format

September 17, 2018

BIG NEWS FOR ONLINE REPUTATION MANAGERS: Facebook knows the importance of your online reputation and the role reviews play in growing your business. Facebook’s latest updates to Pages (the business equivalent to your personal Facebook account) has a distinct focus on “helping people connect with local businesses.” It is now easier for people to recommend…

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SNF Operator? Don’t Be An Ostrich!

August 24, 2018

Trying to maximize census in your Skilled Nursing Facility in 2018, with a horrible online reputation, is like trying to run with an ingrown toenail. It hurts like hell and it won’t work. I’ve been there and done that – on both sides of the equation. Don’t like my analogy because it’s too raw and…

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