Our Blog

The Lesson From Sears: Don’t Become A Dinosaur

October 15, 2018

“Sears Holdings, whose presence permeated American life for generations, filed for Chapter 11 bankruptcy protection early Monday in a last-ditch attempt to avoid entombment in the graveyard of once-great retailers that failed to adapt to the digital age.” Sears is yet another example of an old, obsolete and irrelevant Dinosaur on the verge of wafting…

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Google Plus is SHUTTING DOWN

October 12, 2018

That’s right, you’ve read the title correctly. On October 8th, The Keyword (Google’s Official Blog) announced that Google+ is shutting down. Google recently revealed a security breach they discovered back in March 2018 contributed to the decision to phase out Google+. Ben Smith, Vice President of Engineering over at Google had this to say about the internal review…

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New Google DISCOVER – Google Search Feed Re-brand

September 28, 2018

  This week Google announced that Google Discover will deliver new content feed features to Google search. This update promises to let folks, “Discover new information and inspiration with Search, no query required.” The Google Discover update includes a new design for the Search feed that makes exploring interest easier by uncovering new and interesting content…

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Facebook Has Changed Their Facebook Customer Reviews Format

September 17, 2018

BIG NEWS FOR ONLINE REPUTATION MANAGERS: Facebook knows the importance of your online reputation and the role reviews play in growing your business. Facebook’s latest updates to Pages (the business equivalent to your personal Facebook account) has a distinct focus on “helping people connect with local businesses.” It is now easier for people to recommend…

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SNF Operator? Don’t Be An Ostrich!

August 24, 2018

Trying to maximize census in your Skilled Nursing Facility in 2018, with a horrible online reputation, is like trying to run with an ingrown toenail. It hurts like hell and it won’t work. I’ve been there and done that – on both sides of the equation. Don’t like my analogy because it’s too raw and…

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Digital Marketing In Healthcare – My FULL Podcast With Berel!

July 30, 2018

I flew down to Montreal, Quebec last week to meet with a wonderful friend and an amazing entrepreneur and ‘LinkedIn influencer,’ Berel Solomon! Berel Has become an unabashed millionaire on LinkedIn, by leveraging his amazing company, Wealthy Commercials and his personal charm and charisma, to build high octane promotional videos for many different industries. Most…

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Golf and Tennis Healthcare Event, Monday, July 9th 2018

July 2, 2018

We hope to see you at the upcoming healthcare event we will be sponsoring this Monday, July 9th! See you there! Details below

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Sky Care MEDIA Will Be Sponsoring Annual Golf & Tennis Healthcare Event in July!

June 10, 2018

  We are excited to be teaming up with an awesome group of Healthcare industry leaders and vendors, to sponsor the always amazing Annual Golf and Tennis Healthcare event on Monday, July, 9, at the Eagle Oaks Golf and Country Club!   The Wine is on us and we look forward to greeting you in…

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I Had A Wonderful Time Last Week At An Awesome Event!

June 5, 2018

Who says we don’t have fun here at Sky Care Media? I completely enjoyed myself last week at one of the biggest LinkedIn networking events ever hosted in New Jersey. I met a ton of friends and colleagues, several of our thrilled clients and many other soon-to-be-clients! #workhard #livealittle

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Don’t “Delegate” Your Skilled Nursing Facility Into Foreclosure.

May 1, 2018

Earlier this week, I wrote a post on one of my social media pages, regarding the need for healthcare providers to be ever mindful of their PPD. I said that in 2018, referrals for prime, short term sub-acute rehab patients with full Medicare benefits (and a supplemental), are far and few in-between. Though our industry…

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Why Email Marketing Is Critical To Your Census Growth

April 11, 2019

In a recent article published by Martech Advisor, Co-founder and CEO of Dyspatch, Matt Harris, talked about how email marketing edges out social media marketing. To support his assertion, he cites the Cambridge Analytica scandal that broke last year, where the average monthly Facebook ad spend dropped by a staggering 85%, going from $140,000 US…

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Branding Excellence at SkyCare MEDIA

April 6, 2019

It’s thrilling when we embark on the creation of a new logo for one of our clients! In this case, it is a logo refresh for our good friends at www.applicationpros.com  (Their new website is already in the works!) Take a look:  

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SkyCare MEDIA Now Offers Full Branding & Graphic Design Department

March 22, 2019

We are proud to keep pushing the envelope here at SkyCare MEDIA and have now added a new dimension to our already unrivaled digital marketing program. As our clients have been clamoring to receive a full turnkey solution with us, we’ve decided to begin offering traditional branding services, including print collateral design and development and…

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Your SNF Website Shouldn’t Cost You an Arm and a Leg

January 11, 2019

  Sky Care MEDIA just launched 3 new Skilled Nursing Facility Websites this week! Yes, that’s correct: 3 of them. We didn’t tell this client that we needed to charge him 10k, 8k, 7k, 0r even 4k, for his 7-8 page website. We also didn’t try to convince him that he’d need to take out…

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Sky Care MEDIA Announces Collaboration With Global Tech IT Solutions

January 9, 2019

January 9, 2019: For Immediate Release Sky Care MEDIA is proud to announce our new collaboration with a stellar IT partner. As the demand for our popular Sky Care MEDIA Digital Kiosks, has grown, we found ourselves in a situation where it was clear that we needed to partner with an IT company that would take…

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Happy Chanukkah From Sky Care MEDIA!

December 4, 2018

  We’d like to take this opportunity to wish all of our friends and clients a joyous and Happy Chanukkah! Best Wishes, Efroim & Judah

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The Battle Between Ratings, Reviews & People In Nursing Homes

November 16, 2018

From my friends at the prestigious online healthcare resource, at i Advance Senior Care, where I’ve been a guest blogger on multiple occasions, including this contribution from March 24, 2016, here is an excerpt from their recent editorial piece dated November 13, 2018, where they re-blogged an important article written by Maggie Flynn for www.skillednursingnews.com.…

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If You Think Online Reviews Don’t Matter, You’re Delusional

November 9, 2018

…That’s right, I said it. In 2018, business live and die according to their online reviews. Prior to the advent of the internet, if you attempted to return a sweater you purchased at your local store within their allowable time frame and they refused to honor the refund policy, you really had no recourse and…

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Use E-Blasts To Grow Your Census and Profits

November 2, 2018

Attn SNF owners, operators and Administrators: It’s an awesome idea (if you’re not already implementing this) to have your Admissions Director (or other department heads) collect emails from EVERY conceivable person with a connection to your facility (patients, families, vendors, doctors, social workers, etc). You should then leverage these emails by sending out a compelling,…

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Be Careful How You Respond To Consumer Reviews On Google!

October 17, 2018

We all know how important it is to develop 5-Star reviews for your business on your Google Business Page. It is beyond critical, to help with your census building efforts at your healthcare facility. It is one of the reasons why our Digital Kiosk is so powerful and popular. However, what happens if you get…

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